What is the California Consumer Privacy Act of 2018?

The California Consumer Privacy Act, or CCPA, is a law that provides consumers with increased control of their personal information. Some of the rights that the CCPA provides include:

• The right to delete personal information that businesses collect
• The right to opt-out of their information being sold
• The right to be aware of what personal information is being gathered, used, and shared
• The right to not be discriminated against for asserting their rights under the CCPA

To What Businesses Does the CCPA Apply?

The CCPA does not apply to all businesses. In order to be subject to the provisions of the law, a business must do business in California and meet at least one of the following requirements:

• Gross annual revenue of over $25 million
• Obtain at least half of their annual revenue from selling the personal information of California residents
• Sell, purchase, or receive the personal information of 5000 or more California households, devices, or residents

What Should You Do if You Think that Your CCPA Rights Have Been Violated?

The CCPA only allows consumers to sue in very limited circumstances. Specifically, you can sue if your information is stolen in a data breach as a result of a “business’s failure to maintain reasonable security procedures and practices to protect it” If this occurs, you can sue for $750 per incident. All other CCPA violations are handled by the Attorney General.

Call Us Today to Schedule a Consultation with a Los Angeles Ca Consumer Law Attorney

If you believe that your rights under the CCPA or any other consumer protection law have been violated, you should contact an attorney as soon as you can. At Martin & Bontrager, we are tenacious consumer rights advocates who are dedicated to protecting our clients’ rights. To schedule a free case review, call our office today at 323.940.1700 or contact us online.