What is the California Consumer Privacy Act?

Businesses are constantly trying to collect data from and about their customers because it can help them make more money. Oftentimes, this can come at the expense of your privacy. California law regulates how businesses can collect and sell information and what you can do about it. The state has some of the strictest consumer privacy laws in the country that are meant to protect you. In fact, California now has an entire state agency that is dedicated to protecting your privacy.

The California Consumer Privacy Act (CCPA), at its core, is about allowing you to know what is being collected and to say no if you do not want your information gathered. The law applies to companies with annual revenues over $25 million or who meet certain requirements for their volume of data collection and selling.

In short, you have the following rights under the CCPA:

  • To know whether your information is being sold and to whom
  • To opt out and stop your personal data from being sold
  • Access personal information that was collected and request that it be deleted

California privacy laws do not just apply to companies that are located in the state. Anyone who does business with a California resident can be punished for breaking the law. Businesses can face serious consequences for violating the CCPA. They can be both fined by the government or liable to you for civil damages if they do not follow the law. In order to file a lawsuit, you should hire an experienced consumer protection attorney who knows how to hold companies accountable.

Contact a California Consumer Rights Attorney Today

The attorneys at Martin & Bontrager fight for the rights of California consumers when they are trampled on by large companies. To speak with an attorney, you can send us a message online or call us today at 323.940.1700.